Phone Cards as Trade Show Giveaways:
How Custom Phone Cards help an Airline's Customers

ATA Airlines (formerly American Trans Air, Inc.), is the tenth largest airline in the United States and the largest operator of military and commercial charters in North America. Headquartered in Indianapolis, ATA services more than 10 million annually with scheduled service to more than 40 business and vacation destinations. Now celebrating its 30th year of operation, ATA is one of the fastest growing, low-fare, high value carriers in the nation. It is currently the tenth largest airline in the U.S., and North America's largest operator of military and commercial passenger charters. ATA achieved "Major Carrier" status in 2000, and was ranked the number one medium-sized airline worldwide by Aviation Week & Space Technology magazine in 2002. Visit ATA at www.ata.com.

ATA operates significant scheduled service from its primary hub at Chicago-Midway, as well as Indianapolis, New York, San Francisco and Los Angeles to more than 40 business and vacation destinations, including international destinations such as Cancun, Guadalajara, Montego Bay, Grand Cayman, Puerto Vallarta and Aruba. ATA's brand of reliable, high quality air transportation serves more than 10 million business and leisure passengers annually.

ATA has used the phone cards for two different purposes. Primarily, the phone card is included in an amenity kit that is given to ATA customers that have a disruption in their service. Included with the phone card is a meal voucher and a discount on a future ATA Airline ticket. The phone card helps travelers communicate with their family members or work when their flight has been delayed or canceled. There are parameters set up for the distribution of these amenity items. Depending on the length of the delay, a customer may only get a phone card, or may get the whole package. This is all very well received by the customer. They appreciate the fact that they don't have to pay for a phone call to let others know of their schedule change.

ATA has also used the phone cards as hand outs at different events. Instead of giving people merchandise that has an ATA logo, phone cards attached to an ATA discount coupon are handed out. This was an item that truly had value. Potentially, someone who didn't even know who ATA was, walked away with a 10 minute phone card that had an ATA logo and a coupon. At event, people flocked to get these items. They were well received and the coupons had a high redemption value.

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