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How UMR takes Advantage of Custom Phone Cards:
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The University of Missouri-Rolla (UMR) is known worldwide for providing excellence in engineering and science education in a friendly, supportive learning environment. (www.umr.edu) With its small class size, hands-on undergraduate and graduate research programs, and 13-to-1 student-to-faculty ratio, UMR provides students with personal attention they won't find in a larger university setting. One of the four campuses in the University of Missouri System, UMR was founded in 1870 as the Missouri School of Mines and Metallurgy and was the first technological institution west of the Mississippi. Today it remains one of the nation's best engineering schools and Missouri 's premier technological research university. Ranked by U.S. News & World Report as a top 50 engineering school and one of the nation's top public universities (September 2004), UMR provides an affordable, quality education in engineering, science, information technology, business and the liberal arts. UMR has an excellent reputation for producing graduates who are ready for the business world, and its graduates command top dollar salaries in today's highly competitive marketplace. For more information about UMR, call (800) 522-0938 or visit its Web site at www.umr.edu. UMR's Career Opportunities Center used custom-designed phone cards to encourage students to "Make the Right Call ... Do Co-op!" The cards are distributed to UMR students through mailings and events. The goal is to communicate to students the importance of gaining practical work experience through UMR's co-op program before it's too late - that is before they graduate. The phone cards were used as door prizes, congratulatory gifts, promos during prospective and graduate student fairs, and will be sent to targeted student groups via mail in the Spring. The cards have helped to establish a consistent co-op image and theme across campus as well as opportunity to explain how to "Make the Right Call."
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