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Christian Care Companies, founded in 1979, provides nursing care to over 2,100 senior residents in five campuses throughout Arizona. Christian Care distributed phone cards to residents' families encouraging them to call mom and wish her Happy Mother's Day! Learn more...

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  If you want to promote a product or service, custom phone cards can be a great marketing tool -- especially when you're interested in targeting certain communities. Please take a look at the following testimonial to learn how Comcast's using custom phone cards to target the Hispanic community:
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Yema Media Hispanic Advertising (www.yemamedia.com) is a full service advertising company based in Denver, Colorado. Yema Media specializes in helping businesses reach consumers in the booming U.S. Hispanic market through print, outdoor, broadcast, multimedia, and special event advertising with a strong emphasis on creative branding and sophisticated strategies. Led and staffed by multicultural, bilingual professionals with decades of experience in international and domestic advertising and marketing, the agency partners with clients to help them leap ahead of the competition.   

Yema Media produced the concept and strategy, and created and implemented Comcast Colorado's highly successful CableLatino product re-launch campaign in spring 2005. Yema Media's original strategy included custom phone cards, a key element in the street marketing portion of the campaign.

Comcast (www.comcast.com) is the nation's leading provider of cable, entertainment and communications products and services. With 21.5 million cable customers nationwide, Comcast is principally involved in the development, management and operation of broadband cable networks and in the delivery of programming content.

The Comcast Colorado Market uses the complimentary custom phone cards as giveaways at special events such as the Cinco de Mayo celebration in Denver. With a free 10-minute call to Mexico, the cards are a big hit and they put Comcast's name close to the hearts of many Hispanic consumers.

Results showed that this type of corporate promotional item can work well to help generate new leads.

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