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As part of an exciting, summer donor recruitment promotion entitled "Let Freedom Ring", ZLB Plasma Services gave away hundreds of phone cards as incentives to donate plasma. The connection between the July Fourth holiday and free prepaid phone cards was popular among donors. The phone card was used as a promotional reward for existing ZLB Plasma Services' donors and to encourage them to donate more frequently. For this particular promotion, they tied the Fourth of July and the ringing of phones to create appeal and action. The promotion added real value in educating potential and existing plasma donors about the value of plasma and plasma based therapies.
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