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The Helping Hearts program sent out letters that included a free custom phone card good for 30 minutes of calling time. When patients used the card, they received a reminder, educational message regarding the role of cholesterol as it pertains to their health status, and the importance of refilling their prescriptions. This reinforced the overall message of the program. Approximately 25% of the custom phone cards produced for the program were redeemed by patients, which is considered to be an excellent redemption rate and one measure of the success of the Helping Hearts Program.
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