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Hispanic Marketing for Law Firms:
How Custom Phone Cards help "Bridge the Gap"

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Christian Care Companies, founded in 1979, provides nursing care to over 2,100 senior residents in five campuses throughout Arizona. Christian Care distributed phone cards to residents' families encouraging them to call mom and wish her Happy Mother's Day! Learn more...

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Hardison and Leone recently opened a Hispanic Division with which to better serve the Spanish speaking clients.  In the course of developing this division they came to realize the special circumstances that many of their clients faced with regards to having the majority of their family members located in other countries or in other states.  The firm prides itself on client service and they really try to assist their clients above and beyond handling their cases. They realized that the phone cards would truly be a beneficial item for these clients (instead of giving a pen or keychain when they went out to sign them up).  The clients are very appreciative.  The phone cards have enabled the firm to better "bridge the gap" between the firm and their Hispanic clients.

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