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premier provider of custom prepaid phone cards. Get a custom promotional product that's sure to be used and appreciated: Looking for trade show giveaways? Corporate promotional items? We have it! |
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How to Promote an Artist and to Support the Troops Overseas at the same Time...
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A fully integrated plan to introduced the project to the public, to radio stations, video channels and music stores across the US was launched in September. Two separate components of the plan utilize a prepaid phone card designed to feature the album cover image and a special greeting from April. One component of the single marketing campaign revolves around a radio station "prize package" including the phone cards combined with April Taylor merchandise and items from local advertising merchants that will allow each radio station or video program to customize the package for their particular market. Additional fundraising concerts are another component of the campaign. All proceeds raised by the concert events will be used to manufacture additional phone cards that will be shipped to troops overseas allowing them to call their own, "Hero At Home".
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