Consumer Sales Promotion in Action:
Let a Phone Card Increase your Store's Traffic

Consumer sales promotion is vital to a company's success. Take a look at how Sonus, North America's largest network of hearing-care professionals, took advantage of our custom phone cards to generate leads:

Boost (www.boostsolutions.com) is a marketing communications agency headquartered out of Minneapolis, Minnesota, with a satellite office in Atlanta, Georgia. Boost offers three core services: design, direct response advertising and relationship marketing. Its primary client base consists of Amplifon-USA, Gift Certificate Center (a Hallmark Company), Carlson Leisure Travel Services, as well as a number of other project clients. Boost partners with its clients in support of their marketing goals by enhancing bottom-line results through breakthrough creative solutions.

Sonus (www.sonus.com) is North America's largest network of hearing-care professionals, with more than 1,600 convenient locations. Sonus has a unique approach to improved hearing combining well-trained, caring professionals and a patient-centered philosophy.

Sonus used custom phone cards as a promotional item to increase store traffic. As a departure to typical price-point promotions, Sonus wanted to test something different and decided to offer 60 minute phone cards to all prospects that completed a hearing test.

This consumer sales promotion was well received, and results showed that this type of corporate promotional item can work well to help generate new leads.

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